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RESOURCES & ARTICLES
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7P's of marketing in a tech enabled world - BFT
The 7p's of marketing are not exactly how we used to interpret them. The marketing mix has changed, and with the upsurge of technology marketing is no longer what organizations are used to. This article highlights how technology has completely changed the marketing landscape.
A roadmap to effective Gen-z management in the workplace
According to a study by PWC, Nearly half of Gen Z employees (49%) think their current company won’t survive ten years on its current trajectory. Managing entry level and Gen-z candidates can be an ordeal. In this roadmap I provide strategies by which any organziation can properly harness the potential of Gen-z employees.
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